Communication strategy development:

• How to define the actual communicaction goals in a  company;
• How to identify the primary target audiences and how to address them efficiently;
• How to optimize the communication costs and use internal resources in ensuring communication;
• Which communication tools to use to achieve the organisation’s targets.

Reputation management:

• How to identify the actual needs of your clients;
• How to evaluate the competitive advantages of your company’s products / services and their relevance to the clients’ needs;
• How to improve client service in order to outpace competitors.

Communication materials (Copywriting):

• How to formulate information on web site?
• What messages to say for employees?
• What should be included in press release?
• What information to include in seminar handout materials?

Consulting on media relations:

• How to develop industry specific media relation programm (industry specific journalsist data base development, coordination and communication with journalsists, press release development and distribution, monitoring);
• How to act in relation to mass media in every-day situations;
• How to make mass media hear the organisation’s messages;
• How to evaluate the relevance of the organisation’s communication content and intensity to the media agenda and the principles of news-making;

Consulting on government relations:

• How to tell when solving a problem requires involving the public sector;
• How to conduct a research and collect additional information about the issues of interest to the company;
• How to actualize the problem / issue in wider audiences by involving opinion leaders and experts;
• How to form and analyze arguments and evaluate possible risks;
• How to develop an action plan;
• How to ensure the goal to be achieved.

Training of employees in basic PR:

• How to prepare a press release and establish contact with mass media;
• How to prepare for public speaches, interviews;
• How to prepare your argumentation when dealing with state / municipal institutions. 

Support in crisis management:

• How to behave and communicate in crisis;
• How to choose the right crisis management model;
• How to develop the crisis communication plan;
• Training of the responsible officials in crisis communication matters.